Video has become a huge part of how the internet is used and therefore defines how best to engage with people. In 2017 for example, 300 hours of video were uploaded to YouTube every minute with 5 billion videos being watched every single day.
So how does this fit in with your event? Here are some areas we have been involved with that applied web streaming into live events.
Do you run a large team or need to communicate to your entire workforce?
Live streaming your event from Head Office can allow you to reach members of your team who can’t be with you, who are both nationally and internationally based. We run a number of Town Hall events where our clients need to reach members of staff around the globe who are unable to attend the meeting.
Do you need to get a message to a public audience?
Streaming an event live on a public distribution platform such as YouTube or Facebook Live allows you to reach a much bigger audience than you would otherwise have been able to. Your event may be limited to a small audience but by streaming it, everyone can be involved.
Live means live and the impact is immediate
Your audience are far more engaged if they are watching an event live. If it is recorded and there is the option for them to watch it at a later date there is the chance that procrastination will get the better of them. There will 'never be enough time' in a busy schedule to sit down with a cup of coffee and watch that 90 minute lecture.
Can you leverage the excitement of your audience?
When something is happening live, you are able to engage with an audience who cannot be there, allowing them to be part of the action and keeping them focused on the event content. Streaming can be a two way process so audiences in a different location can be involved though feedback or presentations.